Boardroom & Break Room

By Justin Smith

Think of me as a translator between the boardroom and the break room.

As a strategic communications executive with 15+ years of experience, I turn complex business changes into clear messages that employees actually understand, embrace and act on.

I help companies tell their story from the inside out. When executives need to communicate major shifts like billion-dollar acquisitions or strategic pivots, I craft the language that helps thousands of employees see how those changes connect to both their daily work and the company's future.

Day to day, I drive company culture and employee engagement through clear, strategic narratives — especially when the stakes are high. I'm at my best when I'm architecting message frameworks, enabling managers, and simplifying communication so employees know what matters and what to do. Whether I'm coaching executives, mentoring my team, or designing strategies that align entire organizations around shared goals, I focus on creating connections that drive real business results.

What sets me apart is an approach that combines deep analytical thinking, exceptional writing skills, and an advanced business acumen — all backed by data to constantly measure what's working. I stay ahead of trends at the intersection of corporate communications, employee experience, the future of work, and change management, ensuring the companies I work with are always prepared for what's next.

My track record speaks for itself: I've increased employee alignment by 32% at a Fortune 500 financial services company, guided 7,500 salespeople through major organizational changes with 21% higher engagement, and led communications for an $11 billion acquisition that resulted in millions in new business.